Lead Designer

DISCOVERY

XBOX

Untangling complex problems, connecting user needs with business goals, and leading with effective storytelling to align cross-functioning teams

Product designer with 6+ years of professional experience in Gaming and entertainment, ML/AI and Fintech industries and a Bachelors in Interaction design.

Discovery at Xbox

At Xbox, I deliver experiences where discovery, engagement, and personalization work together to deliver the best gaming experience. We unlock merchandising opportunities by making it effortless for players to find their next game and engage deeply with Xbox.

Design Lead
Expanding Xbox Console Home to New Platforms

The introduction of Xbox’s first-ever Home experience for PC and handheld—now the strategic hub for content discovery, personalization, and monetization.

Under NDA, please reach out to learn more.

Design Lead
Defining cross-device play

As Xbox expands to PC and Handhelds, we define how players can continue playing across different types of devices.

Now Available for Xbox Insiders: Your Cross-Device Play History and Easier Access to Your Cloud-Playable Console Games on PC - Xbox Wire

Work in progress

Design Lead
Design Lead, Wishlist on Home

Bringing the Wishlist experience to Home, improving player engagement and revenue through smarter visibility and interaction.

View Case Study

Subscription Highlights, Xbox PC

As Xbox expands beyond console into PC gaming, I design and ship experiences focused on craftsmanship and improving key functions that strengthen the Xbox platform, driving customer satisfaction and subscription growth.

03.26.2024
Diablo IV – Joining Game Pass Celebration
05.08.2024
Compact Mode Continues Evolving in Xbox PC
05.08.2024
Gaming Services Repair Tool for PC and Handheld
Selina Huang
黃麗婷

I’m a proud Taiwanese Canadian and top Interaction Design graduate from Emily Carr University of Art + Design.
I love blending visual design with thoughtful usability practices and system thinking to craft detailed, delightful cross‑platform experiences that empower players and creators alike.

While at Xbox, I have excelled at connecting players with games that interest them, contributing to Game Pass subscription improvements and overall revenue as reported in Microsoft’s earnings calls.


Outside of work, I love grinding ranks in Valorant with my team, talking with my cat, and hanging out with my partner, family and friends.

Contact me